How Boca Juniors tripled WIFI data usage in the last 3 years and achieved 50% of connected users at every game
Areas
Smart Venues
High density WiFi
- The Challenge
In Latin America, soccer is a passion that brings millions of fans to stadiums. This is an audience that is already accustomed to accessing the internet and interacting with the digital world through smartphone apps, but when they arrive at their club's stadium, they encounter an analog environment that does not take advantage of the wide range of services offered by the digital world.
- Limited connectivity: Despite fans' familiarity with digital technology, many stadiums still lack adequate connectivity infrastructure, preventing real-time interaction and access to digital services.
- User experience: Analog stadiums cannot offer enhanced services such as food delivery via smartphone, live in-game updates or exclusive content, limiting the spectator experience.
- Leveraging data: Without a robust digital platform, clubs cannot collect and use valuable data on fan behaviors and preferences, making it difficult to make strategic decisions and take advantage of sponsorship opportunities.
- The Solution
The first Wi-Fi stadium in South America equipped by FANXP was Boca Juniors' mythical La Bombonera, a stadium with a capacity of 54,000 people, which received more than 250 high-density RUCKUS access points, a 40 Gb fiber optic network with CommScope® cabling and a food delivery system via smartphone.
- Advanced infrastructure: La Bombonera has more than 250 high-density RUCKUS access points and a 40 Gb fiber optic network with CommScope® cabling.
- Innovative services: Implementation of a food delivery system via smartphone, enhancing the spectator experience.
- Benefits for sponsors: Clubs get tools that provide more tangible digital information, making it easier for sponsors to calculate the return on their investments.
How did they turn out?
These were the results and progress
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